Firebelly – FLOR

With stars in their eyes and major growth on the horizon, FLOR was in need of a comprehensive rebrand—new logo, new messaging, a top-to-bottom overhaul of their identity system and a refreshed strategy for 20+ retail stores nationwide.

As longtime fans of the custom rug company, Firebelly were up for the challenge. And with FLOR eager to find a true collaborator for the project—a team that wouldn’t dictate, but arrive at solutions together, it was a match made in design heaven.

Together, Firebelly set out to refine FLOR’s story, sell the design experience and convert browsers to brand loyalists. After a thorough language audit and intensive store research,Firebelly found plenty of room to strengthen the brand and consumer experience. Firebelly began by crafting a short, memorable tagline—Creative Rug Design—and a lively logo to convey FLOR’s sense of freedom, play and flexibility.

Athletics – Music Together

Music Together is the longest running early childhood music program stressing adult involvement in mixed-age classes involving singing, moving, chanting, listening, and exploring. With licensees in 40 countries, Athletics worked with Music Together to refine their strategic vision and develop a new identity that speaks to the universal joy that music provides. Athletics created a holistic brand platform that touches every aspect of how Music Together communicates visually including identity, song books, products, motion graphics, website and all internal and external marketing and communications.

St Giles House is situated in Wimborne St Giles in Dorset, close to the Wiltshire and Hampshire borders. It is the home to the Earls of Shaftesbury and covers approximately 5,500 acres.
In Jan 2011 Lord and Lady Shaftesbury began the exciting restoration project of St.Giles House and Park to help secure its future as a family home and venue for a whole range of activities.

Lord and Lady Shaftesbury approached us with the simplest of briefs, a compelling new brand for St Giles House. Mega delivered an exciting new identity, website, marketing strategy and art direction.

Photography by Taylor & Porter & Justin Barton

 

J2 Design – The City of Philadelphia Mural Arts Program

Mural Arts is reinventing and democratizing how the public engages with art, through community-focused programming and art education. J2 Design developed new messaging and designed campaign collateral to convey the overarching message that “Mural Arts” is a lot more than just painted walls.

J2 Design developed core narratives and a positioning statement to help communicate why, what and how Mural Arts does their work – Bold View, Diverse Perspectives, Proud City, Real Progress and Fresh Optimism. J2 Design commissioned a local sign painter to hand-letter the narratives and then incorporated them into the full suite of materials.

A Practice for Everyday Life – Wallpaper* Store

A Practice for Everyday Life were commissioned by Wallpaper* magazine to design the packaging range for their new online shop, WallpaperSTORE*, which launched in summer 2015. The range encompasses gift and shipping boxes, tissue, tape, gift bags, stickers, document sleeves and information cards, and needed to be suitable for packaging everything from letter openers to large-scale pieces of furniture.

The geometric pattern that appears across the packaging range is derived from the Wallpaper* asterisk. This was used throughout the packaging—screenprinted onto boxes, bags, tissue and folders, and printed onto tape. Exploiting the material language of standard packaging, the boxes are made of kraft cardboard and A Practice for Everyday Life devised a system of sleeves to create a bespoke layered effect. Elsewhere, materials such as Tyvek and newsprint add to the palette. The colours reference Wallpaper*’s brand guidelines, with further complimentary tones added.

Hey – Barceló Viajes

Barceló Viajes is the leading and most established travel agency in Spain. In the spring of 2015 it became B the travel brand. The independent brand and development consultancy, Nadie, carried out the communications strategy and branding.

Once the new name was in place (the name was developed by El nombre de las cosas) Hey‘s goal was to create an identity for them that would keep the essence of Barceló but show the company in a more modern way –to visually link their new name and strategy with their long-standing reputation.

Hey devised a concept connected to travelling from the visual point of view. Hey wanted the colors and the typography to be taking the new brand away on holiday.

The blue and green carry you off to your desired destination. The stencilling forms a typeface where the cuts represent a journey’s routes. These typographic lines visually link to the lines of separation of the different graphic elements. This creates a flexible visual system which can be applied across all the different communication materials, both online and offline.

The new identity has been rolled out nationally across the whole company including the more than 650 branches in Spain.

3 Deep – National Gallery of Victoria

The National Gallery of Victoria (NGV) is the oldest and most visited gallery in Australia. Almost 2.3 million people visited the NGV in 2014/15, placing it within the top 25 most visited museums in the world. Situated over two magnificent buildings – NGV International and NGV Australia – the Gallery hosts a wide range of international and local artists, exhibitions, programs and events; from contemporary art to major international historical exhibitions, fashion and design, architecture, sound and dance.

Following a significant review of the NGV brand and communication strategies, audience segments and competitive environment, 3 Deep was commissioned to establish a revised brand strategy and brand identity for the Gallery. After capturing the organisations’ creative spirit, purpose, values and promise, a salient and potent brand strategy was created that would reflect the ambitions and vision of the NGV and facilitate unique branded experiences for visitors, patrons, partners and supporters.

In bringing the strategy to life, 3 Deep created a flexible and animated visual identity system in order to help identify and canonise the many campaigns, events, initiatives and services provided by the Gallery and its supporting sub brands including the NGV Design Store, NGV Crossbar Cafe, NGV Tea Room, NGV Garden Restaurant and NGV Gallery Kitchen.

Ruddocks Design – British Steel

The brand captures everything British Steel stands for – pride, passion and performance – and they believe it will not only inspire our employees but make them stand out in the market place where British Steel’s name will be known as a world leader in steel production. Designed by Ruddocks Design.

Manual – YBCA

Yerba Buena Center for the Arts (YBCA) is one of the nation’s most innovative contemporary art centers that expands and extends what an art center can be. Founded in 1993 as the cultural anchor of the Yerba Buena Gardens development, they serve the diverse and ever-evolving community that surrounds them. From their leading edge exhibitions, performances, and films, to their groundbreaking civic initiatives and community partnerships, YBCA is where creativity, people, and new ideas collide. Their mission is to generate culture that moves people, because they believe it’s the responsibility of arts organizations to spur and support major societal movements.

While YBCA is a new kind of art center, whose work spans the realms of art, civic engagement and public life, much of the San Francisco community knew them only as a venue or host for performances and events. There was a general lack of awareness around their vision and dedication to redefining what an art center can and should be, and this was at the core of the creative challenge we were asked to help solve through creating a new identity and communications strategy.

The visual identity and communications were brought to life across all touch-points including signage, exhibition graphics, brochures, posters, outdoor advertising, identity guidelines, and a new website created in partnership with Bureau for Visual Affairs. Designed by Manual.

VB Studio – LeCoq

LeCoq is a rotisserie restaurant in the heart of Islington, serving truly free range roast chickens reminiscent of the street markets of France, to eat in or take away.

The brand took its main influence from the rotisserie spit, using the simple lines and the copper colour to create a classic and elegant brand identity which was then rolled out across all touch points, including business cards, menus and signage. Designed by VB Studio.